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Posts by Lance Rosenthal

About the Author

Lance Rosenthal is the Chief Customer Officer at RelPro. On a daily basis he is helping clients with the full range of RelPro’s SaaS and Relationship Data Analytics services. Four years and over 1,000 projects later, he has worked with sales, marketing, business development and account management teams at companies across many industries and executives at all levels.

PPP Loans: Analyzing The Aftermath
March 24, 2021 | By: Lance Rosenthal

The Small Business Administration (SBA) initially released details on 660,000 companies who received PPP (Paycheck Protection Program) loans of $150,000 or more. In addition to the name of the company and the amount of their PPP loan, the initial SBA data included other valuable information including the lending bank. The SBA has since released details of all 5.1 million companies that received PPP loans (including companies that received loans of less than $150,000.

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Five Ways to Maximize New Business Opportunities Before an Event
October 15, 2018 | By: Lance Rosenthal

Fall is one of the busiest seasons for events, especially for B2B businesses. My colleagues and I have a dozen on our schedules, and one in particular presents a major opportunity – and a challenge. We’re sponsoring the event, and that investment makes it all the more important to make sure we’re properly prepared…

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Are Google Alerts Costing You Business?
September 10, 2018 | By: Lance Rosenthal

The phone rings and it’s your lucky day! That prospect you’ve been targeting is calling you back after several attempts to connect. You know your company can provide her with services that will boost her profitability. You know exactly what you have to offer, and how it can be seamlessly integrated into her business…

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RelPro Recap: Fundraising Day New York 2018
June 21, 2018 | By: Lance Rosenthal

On June 22, 2018, RelPro attended another successful event at Fundraising Day in New York. With more than 1,800 people in attendance at America’s largest one-day conference on …

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Development of Successful Nonprofit-Corporate Relationships: The RelPro Advantage
June 22, 2018 | By: Lance Rosenthal

In order to achieve their mission, many Nonprofits rely in part on the relationships they build with companies in the private sector. Whether these relationships are collaborative, where both organizations work together to…

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Why is Everyone Talking About Personalizing your B2B Sales & Marketing Outreach?
March 2, 2018 | By: Lance Rosenthal

Every recommendation or “tip” that you might read these days about B2B sales and marketing is likely to include a reference to ‘personalization’. So why’s it so important to customize emails, phone calls and meeting agendas? It’s a simple question, yet most individuals in B2B sales, marketing and account management roles have yet to answer …

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