RelPro Adds Census Tract Data to Sales Intelligence Solution

RelPro’s latest innovation enables targeted company search by designated Census Tracts as well as Census Demographic insights.

Short Hills, NJ — April 24, 2024 — RelPro, the fast-growing business development and relationship management solution for Financial & Professional Services, announced today its latest innovation, integrating Census Tract data into its platform. This new data intelligence enables bankers to focus their local prospecting efforts with enhanced location filtering to identify businesses within designated Census Tracts.

With this new data available within RelPro’s powerful Company Advanced Search, bankers can quickly identify prospect and client businesses located in targeted Census Tracts. Using this additional data also now available on Company Profile pages, bankers can gain insights into the demographics of specific Census areas, including income level, percentage of minority population and whether the tract is a designated disaster area.

Banks can leverage this intelligence in conjunction with other RelPro data including companies’ Minority / Diverse Business ownership and industry classifications to inform their community outreach strategies and deliver banking products and services to the areas within their geographic footprint that are most in need. This information can support banks’ initiatives to meet their responsibilities under the Community Reinvestment Act (CRA), supporting the credit needs of their community including low- and moderate-income (LMI) areas.

“We understand the importance of bankers identifying business opportunities within their local markets to better serve their communities,” said RelPro Founder & CEO Martin Wise. “Our new Census Tract intelligence is a powerful addition to help banks meet the credit & other needs of their local businesses.”

RelPro President Raaj Rajmangal further emphasized the significance of this advancement, stating, "Our mission is to empower clients with valuable actionable insights. The integration of Census Tract data underscores our dedication to providing bankers with intelligence to drive impactful community engagement strategies."

The addition of Census Tract intelligence provides bankers with valuable insights to enhance their company research and facilitate targeted and effective community engagement efforts. This latest integration is indicative of RelPro’s focus on, and close partnership with, leading financial institutions to identify additional opportunities to deliver actionable intelligence to clients.

RelPro’s Business Development and Relationship Management solutions are used by 80% of the top 10 U.S. banks, half of the top 50 U.S. banks, and leading regional and community banks and credit unions. With data integrated from more than 20 trusted sources, RelPro provides its clients with best-in-class, accurate intelligence on more than 7 million companies and 150 million business decision-makers. This intelligence, delivered through RelPro’s easy-to-use platform & API integrations, saves clients’ time while accelerating their business development and relationship management initiatives.