If you’re in sales and especially if you use RelPro, then you understand the value of learning about a company’s history and their key contacts. But have you considered the importance of completing the circle of knowledge by understanding the ins and outs of the company’s industry in order to build credibility and offer more value-added advice? This is exactly why RelPro and Vertical IQ have teamed up.
Vertical IQ provides actionable industry intelligence for sales and marketing professionals on more than 500 unique industries, as well as economic/industry reports for 325 cities across the U.S. Our innovative industry intelligence solution helps arm bankers, accountants, financial planners, attorneys, and others who target and advise small and medium-sized businesses (SMBs) with the knowledge needed to win more happy customers.
These two complementary solutions offer you micro-level data (company-specific contact details and research on decision-makers) as well as macro-level information (industry insights) you need to achieve sales success and deepen customer relationships.
At Vertical IQ, “industry intelligence” is a term we hold near and dear to our hearts. It means understanding the trends and challenges of an industry so you can have an informed conversation with business managers and owners. It means that you’re tracking industry news and sending relevant articles as a follow up to your client calls. It means understanding financial drivers within the industry and adding value by offering ideas to help the client’s company improve its financial position.
Why would we take the time to learn all of this information about your client’s industry? Why is it so important to complete the circle by incorporating industry intelligence into your call planning strategy? Well, primarily because it will enable you to become a trusted advisor to your clients. As a trusted advisor:
You’re ready to complete the circle and show your client or prospect that you understand the ins and outs of their industry. Here are some simple ways to get the most out of the industry intelligence you glean from Vertical IQ.
Knowing what companies to call and who are the ideal contacts is crucial to securing a meeting, but to build credibility in that conversation, you need business and industry knowledge as well.
By using the company intelligence from RelPro and the industry intelligence available from Vertical IQ, you have the opportunity to complete the circle of knowledge and become a “trusted advisor.” You’ll be able to provide key contacts with insights on specific tactics to grow their business, and you can offer guidance on how to mitigate the complex challenges others in their industry are facing.
Read the two pager RelPro & Vertical IQ: A Smart Combination or email info@verticaliq.com today for more information about getting the most out of the integrated intelligence tools available on RelPro and Vertical IQ!